Brief

You have been hired by a major fashion company/brand to create a professional digital marketing campaign promote their brand new collection. Using existing campaign images, the task is to promote it using a different approach with different hashtag and slogans.

I chose to work with Adidas and I have selected the adicolor line which features apparel in customisable colours. The adicolor concept was originally introduced in 1983 where plain white trainers were sold along with tools to customise them before it became available in a variety of colours and styles of clothing. I decided to promote it using the Mr Men Little Miss characters to communicate the association of colour with different moods while bringing an element of nostalgia that would appeal to the Gen Z audience and a child-like playfulness that would attract a much younger audience, that is Gen Alpha.